As one of millions of music lovers and having compared DiGi Music, which is not tied to DiGi Broadband (ewwww... till today I still can't accept the shell-less tortoise broadband ad) with Maxis Music Fest powered by Maxis Broadband, I've to say KUDOS to Maxis! I love their concept. For once, I sense DiGi terkapai-kapai as it tries its best to get a stronger footing in the industry. Here's DiGi Music's front page.
Okay, so we can see two prominent highlights: Kelly Clarkson Flyaway Contest to Barbados and Meet David Archuleta Live in KL. To win Kelly Clarkson's contest, you need to be the TOP DOWNLOADER of Kelly Clarkson's mobile contents at DiGi Music from 2 till 28 March 2009 (that's today). To win FREE passes to meet David Archuleta, you need to be the first 750 to download his promotional bundle from 19 March till 3 April 2009. :S Downloading charged content without guarantee of winning anything? This doesn't appeal to the more matured group of users, honestly speaking, at least to me. Furthermore, this tactic has been used for so long.....Here's DiGi Broadband's shell-less tortoise giant highway billboard ad, which I captured when I was on the way to MidValley. The idea is good, a tortoise is forever slow because it carries a big shell on its back. Once the shell is off, it can speed up! :S May be I need time to adjust my concept about the whole idea. To me, the first thing I thought of was animal abuse. Haha...
Here are the pretty Maxis USB Modems from Maxis Broadband, Maxis Music Fest powered by Maxis Broadband, and Nuffnang Music Bash 2009.Click on the image below to view its larger version.
My point is, Maxis has scored brownie points among music lovers by going ahead with such cool concept of tying broadband with music plus Malaysia's prominent bloggers' community in blogosphere.
Almost everybody go online nowadays to download heaps of pirated contents (although I still don't understand how & where to search for them) without the need to pay a single cent for those content. With broadband, download rates are speedier and access to these download sites are getting faster and easier as well. How many will still pay for charged content from telco?
Furthermore, don't overlook the blogosphere. Bloggers, especially the prominent ones may not yet be celebrated as celebrities but their influence in blogosphere should not be underrated. They play quite a role in social media marketing.
In the end of the day, it's still a matter of marketing approach and strategy. The fight shall roll on.
Update about the party here. So, who's getting the fame? Maxis or Nuffnang? Here's Nuffnang's version.
Almost everybody go online nowadays to download heaps of pirated contents (although I still don't understand how & where to search for them) without the need to pay a single cent for those content. With broadband, download rates are speedier and access to these download sites are getting faster and easier as well. How many will still pay for charged content from telco?
Furthermore, don't overlook the blogosphere. Bloggers, especially the prominent ones may not yet be celebrated as celebrities but their influence in blogosphere should not be underrated. They play quite a role in social media marketing.
In the end of the day, it's still a matter of marketing approach and strategy. The fight shall roll on.
Update about the party here. So, who's getting the fame? Maxis or Nuffnang? Here's Nuffnang's version.
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